“You have to set an objective”: United owners give staunch defence of ambitious project that fans will love to hear

Sir Jim Ratcliffe and Omar Berrada have one again claimed that Manchester United can win the Premier League by 2028.

It was relayed by The Peoples Person last month that Sir Dave Brailsford had unveiled an ambitious plan called “Mission 21” that is a blueprint to deliver the Premier League title, under the umbrella Project 150 which is a direct reference to the club’s 150th anniversary in 2028.

Some have felt that this is overambitious when you consider the scale of work needed at the club.

United lie in 14th position in the league and are a depressing 36 points behind leaders Liverpool at the top of the Premier League.

Nonetheless both Ratcliffe and CEO Berrada reaffirmed the club’s ambitions to win the league in such a short time span.

Speaking to The Times on whether or not the ambition to win the league so soon was realistic Berrada stated, “you have to set an objective right? So you focus everybody’s minds on where you’re trying to get to and it can’t just be open ended.”

“We’re going to try to win the Premier League. We want to do it within a certain time frame and we want to focus all of our efforts and energy on trying to achieve that. That’s ultimately the point.”

Ratcliffe added “we have to test ourselves don’t we?”

The owner also pointed to great rivals Liverpool as an example of what can be achieved in a rather short space of time.

He highlighted the fact that the club made great strides from 2015 until 2019 because they had the right manager and correct people above him.

“Liverpool is quite a good example on timing, where Jurgen Klopp arrived in 2015 and they had Michael Edwards and Ian Graham.”

“The process of rebuilding the squad in Liverpool started in the summer of ’15, they rebuilt the squad in ’15, ’16, ’17 and ’18 and then in the next three years they won everything.”

United fans may find it difficult to envision the club challenging for the highest honours in just three years but things can change rapidly in football. Just two years ago Erik ten Hag had the side in 3rd position in the league and fans will be happy to hear such lofty ambitions from the ownership.

Featured image Michael Regan via Getty Images


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Alex is a huge Manchester United fan, inspired by greats of his homeland such as George Best, Harry Gregg and Norman Whiteside. Proud owner of such niche shirts such as Kleberson, Eric Djemba-Djemba and Gary Neville. Grew up pretending to be Ruud van Nistelrooy and Ole Gunnar Solskjaer in the back garden, with little success.

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