United makes key appointments

Manchester United has made two senior appointments to key areas of the club’s leadership.

Mike Sansoni has joined as director of data, following 11 years with the Mercedes-AMG Petronas Formula One team, where he was most recently senior performance engineer and contributed to eight world championship-winning seasons.

Reporting to Omar Berrada, chief executive, Sansoni will be responsible for transforming the club’s capabilities in data and artificial intelligence, drawing on his experience in machine learning and advanced modelling in Formula One.

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He has been tasked with establishing Manchester United as a data-led organisation, embedding predictive and AI-driven decision-making across football and the wider club.

To support these objectives, further recruitment is planned into a number of data, software and platform engineering roles in the coming months, as Sansoni builds out his team.

Meanwhile, Kirstin Furber has been appointed people director of Manchester United to take the lead in developing and evolving the club’s workforce and people culture. She will join this autumn, after five years as people director at the broadcaster Channel 4, and prior spells at organisations including BBC Worldwide and 20th Century Fox.

Furber also has experience in sport as a non-executive director of British Wheelchair Basketball and previously at the London Football Association.

Everyone at Manchester United is delighted to welcome Mike and Kirstin to the club.

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