The group raised full-year guidance on the same day it confirmed Betway as Manchester United’s official principal partner.
Betting operators are rebuilding their Premier League presence around training kit and stadium placements as gambling brands come off the front of matchday shirts. Super Group reported record second-quarter revenue of $684 million on 4 August 2026, the same day it confirmed Betway as Manchester United’s official principal partner.
Revenue up 18%, guidance raised
Super Group reported second-quarter revenue of $684 million, up 18% from $579 million a year earlier. Adjusted EBITDA rose 30% to $204 million, with the margin widening to 30%. Monthly active customers reached 6.2 million, up 13% from 5.5 million.
Profit for the quarter was $123 million, against a $3 million loss in the second quarter of 2025.
The group raised its full-year 2026 guidance to more than $2.6 billion in revenue and more than $710 million in adjusted EBITDA, from more than $2.55 billion and $680 million previously.
Cash and cash equivalents stood at $548 million at 30 June, against $513 million at the end of 2025, after $177 million in dividends paid over the half year.
Q2 2026 group results at a glance
| $ millions unless stated | Q2 2026 | Q2 2025 | Change |
| Revenue | 684 | 579 | +18% |
| Adjusted EBITDA | 204 | 157 | +30% |
| Adjusted EBITDA margin | 30% | — | — |
| Profit before taxation | 168 | 39 | — |
| Profit / (loss) for the period | 123 | (3) | — |
| Profit / (loss) per share, basic (cents) | 23.62 | (0.59) | — |
| Monthly active customers (millions) | 6.2 | 5.5 | +13% |
Africa reaches 46% of segment revenue
Africa is doing the heavy lifting. Segment revenue reached $310 million against $228 million a year earlier, a rise of 36%, taking the region to 46% of total reportable segment revenue from 40%. Segment adjusted EBITDA climbed to $133 million from $90 million.
African iGaming contributed $202 million and sportsbook $108 million. The International segment grew more slowly, to $368 million from $344 million, and its adjusted EBITDA was flat at $84 million, meaning the entire group-level increase in adjusted EBITDA came from Africa.
Within International, American revenue slipped to $200 million from $204 million, while European revenue rose to $132 million from $108 million.
Africa and International segments breakdown
| $ millions | Q2 2026 | Q2 2025 |
| Africa — iGaming | 202 | 156 |
| Africa — sportsbook | 108 | 72 |
| Africa segment revenue | 310 | 228 |
| International — iGaming | 325 | 299 |
| International — sportsbook | 42 | 44 |
| International — other | 2 | 2 |
| International segment revenue | 368 | 344 |
| Total reportable segment revenue | 678 | 572 |
| Africa share of segment revenue | 46% | 40% |
| Adjusted EBITDA — Africa | 133 | 90 |
| Adjusted EBITDA — International | 84 | 84 |
| Adjusted EBITDA — unallocated costs | (13) | (17) |
Super Group moved to regional reporting at the start of 2026, replacing separate disclosure for its Betway and Spin brands with Africa and International segments.
Neal Menashe, Chief Executive Officer of Super Group, said:
‘The second quarter generated record performance across Super Group, marking all-time highs in Revenue, Adjusted EBITDA, deposits and wagering… In tandem with this momentum, we secured Betway’s landmark partnership with Manchester United, further strengthening our global presence and growth ambitions.’
Menashe credited the commercial boost the group took from the FIFA World Cup and described the business’s core strength as ‘diversified business model, disciplined execution, and highly durable customer base’.
Betway becomes United’s official principal partner
Betway will become Manchester United’s official principal partner and exclusive global betting partner from the start of the 2026/27 season.
The joint announcement describes the multi-year agreement as Betway’s biggest sponsorship investment to date, across a portfolio spanning top-flight football, Formula 1, international rugby union, cricket, basketball, and tennis.
The Betway logo will appear on the training kits of United’s men’s and women’s teams, and the brand will feature on matchdays at Old Trafford and the Progress with Unity Stadium. The announcement also refers to competitions and experiences for supporters, without further details.
Marc Armstrong, chief business officer at Manchester United, said the scale of the partnership reflects the club’s growth strategy and its ability to attract brands wanting access to its worldwide fanbase.
‘Betway are a world-renowned brand with significant presence across world sport. We look forward to working together to help accelerate their global ambitions and create new opportunities to bring supporters closer to Manchester United.’
Menashe noted that United’s global reach, particularly its fanbase across Africa, aligns with the group’s key markets, and called the Premier League a platform to connect with fans internationally.
Why the placement is on the training kit
The agreement takes effect in the first season in which Premier League clubs no longer carry gambling sponsorship on the front of matchday shirts. In April 2023, 20 clubs collectively agreed to withdraw it, making the Premier League the first UK sports league to do so voluntarily, following consultation with the clubs and the Department for Culture, Media and Sport during the Government’s review of gambling legislation. The agreement was set to begin at the end of the 2025/26 season, giving clubs time to transition.
It covers the front of matchday shirts only, leaving other placements outside its scope, which is why a betting brand is arriving on United’s training kit rather than its shirt. Separately, the Premier League, EFL, The FA, and the Women’s Super League adopted a Code of Conduct for Gambling Related Agreements in Football from the start of the 2024/25 season, which applies across the professional game.
United carried no training kit sponsor throughout the 2025/26 season, after a deal with blockchain platform Tezos, agreed in February 2022, expired at the end of June 2025.
