United poised to strike huge commercial deal that will be “among the highest” in history – The Athletic

Manchester United are reportedly in advanced talks with gambling company Betway over a big-money sponsorship deal, The Athletic has revealed. Advanced talks According to Laurie Whitwell, talks have been ongoing for several months now and a breakthrough is close to being reached. Last June, it was confirmed that United’s deal with blockchain firm Tezos was set to end. The arrangement with Tezos, who had been the Red Devils’ training kit sponsor since 2022 after replacing AON, was said to be worth around £24 million a year. United have since been without revenue from a training kit sponsor as they went about their search. Whitwell explains, “The logo for Betway, the British gambling company, is set to be featured across the sportswear United use when undertaking sessions at Carrington, featuring in photographs released by the club.” “United sources with knowledge of the deal, not authorised to discuss details publicly, estimate the Betway partnership could be worth in excess of £18m and would then be among the highest of its kind in football, in terms of a single partner. Bayern Munich’s partnership with Allianz also includes stadium naming rights, for instance.” “United held talks with several other brands over the past year but did not conclude due to money and fit for the club.” Betway previously sponsored West Ham’s matchday shirts. They have also had gambling partnerships with Manchester City, Arsenal and Brighton & Hove Albion. It’s said that a sponsorship with Tanzania officials was on the cards after talks with United chiefs but it did not materialise. Champions League boost United’s hand at the negotiation table is believed to have been strengthened by their Champions League qualification. Michael Carrick’s men beat Liverpool 3-2 on Sunday to book their place in the continental competition. Kobbie Mainoo bagged the winner in the 77th minute after Matheus Cunha and Benjamin Sesko’s first-half goals were wiped out by Dominik Szoboszlai and Cody Gakpo. United are additionally in the market for a shirt sleeve sponsor, given that the current terms with DXC are poised to come to an end this summer. Featured image Carl Recine via Getty Images The Peoples Person has been one of the world’s leading Man United news sites for over a decade. Follow us on Bluesky: @peoplesperson.bsky.social Derick Kinoti Derick Kinoti is a football writer at The Peoples Person who has covered Manchester United and the Premier League extensively for years. His work blends sharp analysis, tactical insight, and engaging storytelling that resonates with fans around the world. Derick has gained valuable experience in football journalism, developing strong expertise in SEO writing, digital content creation, and social media engagement. A tech enthusiast with a Computer Science degree from the University of Nairobi, he ultimately swapped code for football commentary, bringing an analytical, detail-oriented approach to his writing. Derick is convinced Wayne Rooney is the true GOAT and won’t hear otherwise!