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Lisbon line-up: the 1966 United squad pose for a famous picture in Portugal.
From then on, the boy now nicknamed El Beatle was unstoppable, bringing a promise of magic to football every time his name appeared on the team sheet.
Anticipating a media presence at the airport on his return to England, young George wore a sombrero in front of the photographers.
Although the move was criticised as a gimmick by a team-mate, goalkeeper Harry Gregg, the image fuelled the hype around Best, as he became an icon of popular culture.