Unlike every other county’s, Limerick’s hurling jersey does not bear a sponsor’s logo. JP McManus, the billionaire currency trader and gambler who has poured millions into the team over the past decade, doesn’t need or want the exposure.
ike his vast horse-racing empire, it is more of a vanity project than business venture. The real money is made from a relatively small and anonymous dealing room among the ‘financial gnomes’ of Geneva, Switzerland, where he is domiciled for tax purposes.
Instead of promoting himself or his ventures on the jerseys worn in back-to-back All-Ireland hurling victories, the green shirt of Limerick has, in small yellow lettering, the names of every club in the county stitched into the fabric.