Chelsea striker Armando Broja suffered a serious knee injury in Dubai (Image: GETTY) Invalid emailWe use your sign-up to provide content in ways you’ve consented to and to improve our understanding of you. This may include adverts from us and 3rd parties based on our understanding. You can unsubscribe at any time. More infoChelsea striker Armando Broja’s seriously-looking knee injury sustained in the mid-season friendly defeat to Aston Villa could spell problems for Manchester United’s January transfer plans. The Albanian frontman was looking to build some momentum ahead of the return of club football later in the month when he suffered an unfortunate blow on Sunday afternoon during the Blues’ final day in the Middle East.Broja pressed Villa defender Enzri Konsa before colliding with the centre-back, seemingly buckling his knee in the process.Coverage of the match made for painful viewing given you could hear Broja screaming in pain as he rolled around on the turf before being stretchered off the field.Graham Potter is now fearful Broja’s season could be over following the incident, stating: “It doesn’t look positive but it’s too early to say [extent of damage].”Chelsea were already light on the ground at centre-forward despite the deadline-day capture of Pierre-Emerick Aubameyang from Barcelona.Kai Havertz has flattered to deceive in a false-nine role following the departures of Romelu Lukaku (loaned to Inter Milan) and Timo Werner (sold to RB Leipzig) last summer and extra quality will be required to maximise Chelsea’s chances of a top-four finish.READ MORE: Man Utd ‘decide to sell’ underperforming Erik ten Hag flop after alarming Cadiz friendly Both Man Utd and Chelsea could now be in the January market for a striker (Image: Getty)While Broja has not been a frequent starter, he is someone that has been called upon regularly by Potter – whether from the outset or from the bench.The current striker market is starved of top-class options meaning clubs are likely to be fighting it out for the same players, most notably in the January transfer window.Manchester United are in a similar boat following Cristiano Ronaldo’s blockbuster exit and Erik ten Hag has now confirmed that they’re shopping for a new No 9.“Yes we want to sign a forward in January but only when we find the right player,” Ten Hag declared after the 1-0 friendly defeat to Real Betis.READ MOREBruno Fernandes explodes ‘screw them’ over Argentina referee debacle after World Cup exitGary Neville savages ‘rank bad, joke of a referee’ after England World Cup devastationPiers Morgan declares Argentina hero Lionel Messi ‘should have been sent off’ vs Holland“We will do everything in our power. We are doing research on every opportunity and we will do everything we can if that opportunity is there to [sign them].”Broja’s injury may be a fresh problem for Chelsea but it will only strengthen their appetite to add another striker to their squad when the market reopens in 2023.Ultimately, it could see both Chelsea and United jostling for the same targets, although it is currently unclear how big both teams are willing to spend in the upcoming transfer window.Cody Gakpo and Goncalo Ramos are seemingly the two key targets for the Red Devils while Chelsea have already struck a deal to sign Christopher Nkunku from RB Leipzig in the summer of 2023.In the meantime, a stop-gap option could be the most viable option for both Premier League clubs and that kind of deal would buy them some extra time to plan for the end of the season when other players could become available.Chelsea had previously looked at Erling Haaland while United hold long-term interest in Harry Kane.Kane’s current Tottenham deal will have just one year left to run come the end of the season when he is expected to reassess his future.Should Spurs fail to deliver Champions League football or silverware, he could consider a transfer – particularly if Antonio Conte departs north London.United are also open to a loan signing or the capture of an older player to plug a gap in their squad and that could be an avenue of interest to Chelsea should Broja be on schedule to return at the end of the campaign.For now, both clubs look set to prioritise the signing of a forward in January and with the market currently short of options there is every chance the two rivals could be shopping in similar circles.